Privacy Policy
Last Updated: 2026
themallow.com.au ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide when subscribing to newsletters, creating an account, or contacting us.
- Technical Data: IP address, browser type, operating system, device identifiers, and location data (approximate location based on IP).
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, search queries, and interaction with Site content.
- Cookies and Tracking Technologies: Information collected through cookies, pixels, and similar tracking technologies (see Cookie Policy below).
- Affiliate Data: Referral IDs, click-through information, and conversion tracking data for affiliate performance analysis.
How We Use Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the Site and our services.
- To send promotional emails, newsletters, and marketing communications (with your consent where required).
- To track affiliate referrals, conversions, and commission calculations.
- To conduct analytics and understand user behavior and preferences.
- To comply with legal obligations and enforce our Terms of Service.
- To prevent fraud, abuse, and security threats.
- To personalize your experience on the Site.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on the Site:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Help us understand how you use the Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and commissions from third-party casinos and gambling operators.
- Marketing Cookies: Used for retargeting and personalized advertising.
You may opt out of non-essential cookies by adjusting your browser settings or by using our cookie consent banner. Disabling cookies may affect Site functionality.
Third-Party Links
The Site contains links to third-party websites, including online casinos and gambling operators. We are an affiliate website and earn commissions from referred traffic. We are not responsible for the privacy practices, terms, or content of these third-party sites.
We strongly recommend reviewing the privacy policies and terms of service of any casino or gambling platform before providing your personal information or engaging in gambling activities. Third-party operators are solely responsible for their data handling practices.
Your Rights
Under Australian Privacy Law (Privacy Act 1988), you have the right to:
- Access your personal information held by us.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (subject to legal obligations).
- Opt out of marketing communications at any time.
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.
To exercise these rights, contact us at privacy@themallow.com.au.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data is typically retained for up to 24 months. You may request data deletion at any time, subject to legal and operational requirements.
Contact Us
If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@themallow.com.au
Website: themallow.com.au
We will respond to your inquiry within 30 days of receipt.
This Privacy Policy may be updated periodically. Continued use of the Site constitutes acceptance of any changes.