Privacy Policy
Last Updated: 2026
TheMallow.com.au ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, themallow.com.au (the "Site"), which provides information about PayID pokies and gambling affiliates.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and account details you voluntarily provide when contacting us or signing up for newsletters.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to remember preferences and track site usage.
- Usage Data: Pages visited, time spent on site, referral sources, clicks, and interaction patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and improve site performance.
- Tracking affiliate commissions and referral activities.
- Enhancing user experience and personalising content.
- Sending promotional emails and updates (with your consent).
- Responding to enquiries and providing customer support.
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for basic site functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance.
- Marketing Cookies: Enable affiliate tracking and targeted advertising.
- Third-Party Cookies: Set by partner services for analytics and advertising.
You can control cookies through your browser settings or opt out of specific cookie categories. However, disabling essential cookies may impair site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
TheMallow.com.au contains links to third-party casino operators, gambling platforms, and affiliate websites. We are not responsible for the privacy practices, content, or security of external websites. We strongly encourage you to review the privacy policies of any linked sites before providing personal information. Your use of third-party sites is at your own risk and governed by their terms and policies.
Your Rights
Under Australian privacy law (Privacy Act 1988), you have the right to:
- Access personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information (subject to legal retention requirements).
- Opt out of marketing communications.
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
If you are located in the EU/UK, GDPR rights apply. If in the US, CCPA and state-specific privacy laws may apply. Please contact us to exercise your rights.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by Australian law. Affiliate tracking data is typically retained for accounting and compliance purposes (minimum 7 years). You may request deletion at any time, subject to legal and operational requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us at:
Email: privacy@themallow.com.au
We will respond to your enquiry within 30 days.
This Privacy Policy may be updated periodically. We will notify you of material changes by posting updates on this page with a new "Last Updated" date.